For Immediate Release:

Contact: Heidi Hageman

(858) 232-1874 heidi@h2publicrelations.com

Seaside Home—Setting the Standard for Excellence in San Diego

Luxurious Home Furnishing Destination Defines Coastal Living

La Jolla, CALIFORNIA (June 27, 2007)—Enviable style and classic elegance unite at Seaside Home, San Diego’s premier full-service home design atelier and boutique. Anchored within the coastal villages of La Jolla and Coronado—two of Southern California’s most pristine and charming seaside communities, Seaside Home converges timeless appeal and versatile luxury to celebrate a coastal lifestyle concept that heightens the credibility of San Diego as a premier design destination. Previously untapped in the city, the notion of gracious living is right at home at Seaside—the only high-end retail location of its kind, establishing a sumptuous level of inspiration in the home furnishing industry.

Boasting an extensive collection of elite names in design and décor, Seaside showcases a chic assortment of the world’s most renowned names, including furniture by Baker, Ralph Lauren and Henredon; bedding by Anichini, Ankasa and Sferra; and accessories by William Yeoward Crystal, L’Objet, and Victoria and Richard Emprise—formerly the famed Mackenzie-Childs. “I thrive on taking risks and purchasing collections that really emit that one-of-a-kind ‘wow-factor,’” says owner, Sheryll Jackman. “Not everyone is willing to spend extra money to get the exclusive on a new, up and coming line. But that is exactly what propels Seaside to the next level—I like to be the first to have the finest pieces in my store.”

Seaside’s ensemble of Baker’s furniture and accessories is one of the largest and most admired in Southern California, custom selected by Jackman to reflect her own dedication to first-class quality with a relaxed sensibility. Gregory Heller, a regional sales manager for the coveted Baker line explains that his company is extremely discerning when it comes to choosing retail partners. “We like to select people who have a vision for the high-end furniture industry,” he says. “That is certainly Sheryll. Everything she does is top-notch.”

Jackman, who is the past President of the San Diego chapter of the ASID, is a leading industry innovator who possesses more than 25-years of experience in the fields of decorative arts, architecture and interior design. Jackman conceived Seaside Home with the mission to create an exceptional and comprehensive upscale shopping experience in a warm and inviting atmosphere. But superior brands cannot stand-alone—it takes paramount service and a tailored understanding of the clients personal needs. Sheryll’s priority to deliver seamless customer service is evidenced by the quality of the staff—which offers “concierge-level” support with an array of industry knowledge on an expert level. The friendly crew is eager to cater to any and all requests in a relaxing environment, which is designed to mirror the feeling of being in the comfort of your own home.

“Southern California possesses many of the most affluent and design savvy individuals in the world,” says Jackman. “Up until now, many passed right over San Diego when it came to home design—heading straight to Newport, Los Angeles or San Francisco to find the quality and top-of-the line brands that they desired. Seaside has changed that stereotype and opened San Diego up to a new level of luxurious industry appeal.”

For more information, please call (858) 454-0866 or visit www.seasidehomelajolla.com

About Seaside Home:

The original Seaside Home opened its doors in 1996 and is located at 1053 B Avenue on the Island of Coronado. In December 2005, a second Seaside Home was welcomed in the Village of La Jolla at 7509 Girard Avenue. Both retail boutiques continue to win acclaimed industry awards on a local and national level, recognizing their unparalleled standard for excellence. The La Jolla store was honored only six months after opening with the coveted “Design Excellence” award in the category of “Commercial Space Over 5000 square feet” by the San Diego chapter of ASID. In May 2007, Seaside Home Odds & Ends opened at 1126 Orange Avenue in Coronado, serving as an outlet location—offering the opportunity to obtain marked down items and bargains on some of the most renowned brands available. In September 2007, Seaside Home will continue to expand with the arrival of Seaside Home in Rancho Santa Fe. Seaside Home at RSF will be located in the West Village at 162 South Rancho Santa Fe Road. The new location will offer those who live in the area the opportunity to experience a new level of luxury with an upscale array of high-end, quality brands that the store is known for.

About Sheryll Jackman:

Sheryll Jackman is the president and director of The Jackman Group—a multi-disciplinary firm offering planning, design and construction in Coronado. In addition to owning Seaside Home Coronado and La Jolla, she is a licensed General Contractor, Real Estate Broker, Certified Interior Designer, past President of the San Diego chapter of ASID, past instructor at the Design Institute of San Diego, and appointed by the Coronado City Council as one of 12 members of the Business Areas Advisory Committee, a group directed to conceive and promote a master plan for the business areas of Coronado.

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